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10 Reasons Why Your Website Have High Bounce Rate
High bounce rate again?
Don’t worry, Here you can find the 10 possible reasons that why your website have high bounce rate – by Tech Cybers.
1. Too slow to load the page
In Google’s ranking algorithm they had included site speed, so as a good SEO you should be focused on it anyway. Google wants to promote content that provides a positive experience for users, and they recognize that a slow site provides a poor experience. If your page takes longer than a few seconds to load, your visitors may get fed up and leave. So loading speed is one of the main factor for increasing Bounce rate.
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2. Poor Design and Animation
Adding too many unnecessary images and animations can cause visitors bounce away. It also makes the website slow, always make a clean and updated design and avoid using unnecessary images and animations. Think of the color design, the exact messaging you wish to spread, and the precise style which will lead users to react.
3. Your web site content is self-sufficient
In some cases, the user will get everything they were looking for from the page on your site. But the bounce rate will not be reduced. To determine whether bounce rate is nothing to worry about, you’ll want to look at the time spent on Page and Average Session Duration metrics in Google Analytics. If the user is spending a more minutes on the page, that sends a positive signal to Google that they found your page highly relevant to their search query.
If the user is spending less time that is less than a minute on the page (which may be the case of a properly optimized landing page with a quick-hit CTA form), consider enticing the reader to read some of your related blog posts after filling out the form. This helps to increase the time spent by the user in your web page.
4. Pages Contributing Disproportionally
You may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site. Google is will recognize the difference between these. So if your single CTA landing pages reasonably satisfy user intent and cause them to bounce quickly after taking action, but your longer-form content pages have a lower bounce rate, you’re probably good to go.
However, you will want to find and confirm that this is the case or discover if some of these pages with a higher bounce rate shouldn’t be causing users to leave in a large amount. Open up Google Analytics, go to Behavior > Site Content > Landing Pages, and sort by Bounce Rate.
5. Usage of Misleading Title Tag/Meta Description
Be sure that whether the title tag and meta description is the summarized form of your page content.
If not, visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came. This causes increase in the bounce rate. To fix this either review the content of your page and adjust the title tag and meta description accordingly or rewrite the content to address the search queries you really want to attract visitors for.
7. Improper or bad Backlink from another website
The backlinks form the referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading and the users may bounce back. Unfortunately, the referring website may be trying to sabotage you with some blackhat SEO tactics, out of spite or just for fun. For example, they may have linked to your Guide to Web design tutorial with the anchor text of FREE MOVIES DOWNLOAD etc. This cause a huge amount for increase in the bounce rate.
8. Under Optimized or Low-Quality Content
Visitors to your site may be bouncing because your content is just very less or not good. If your website has high quality and unique informative content visitors mat spend more time in your web site.Take a long, hard look at your page and have your most judgmental and honest colleague or friend review it. So you can get a quality content and decrease bonce rate.
9. Hard to read – landing pages
In your web site any distracting elements can reduce the credibility of your site, which causes visitors exit and go for another option. Most common problems involve issues of legibility. For example, red cursive text on a black background will not read well, and certain kinds of fonts are also difficult to read. People scan content quickly online, so they will not want to work just to read lines of text. So always try to use a clean and readable design and attract your visitors to spend more time on your website.
10. Intrusive advertisements
Keeping certain types of banner ads in your website is also distracting, and they can reduce the amount of trust your visitors feel when on your site. Without trust, they are unlikely to provide you with email addresses, contact information, or payment info. Be careful of the kinds of ads you use: If your site is ad supported make sure that the ads are relevant to the visitor and related to the material on the page.
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